I am your fractional CPO + CSO · Pre-seed to seed

I fill both seats. One operator.

I run product and strategy for early-stage startups — 10+ years shipping, AI-amplified, from £499/month.

Book a strategy call View packages
₹2M Hogist Y1 revenue
+41% RippleAR conversion
10% Churn cut · Everlast

You need a CPO and a CSO. You can’t hire both.

Product without an owner

Roadmaps drift. Features miss. Nobody senior enough to kill bad bets and force the critical path.

Two seats you can’t fund

A full CPO and CSO can run £300K+ loaded. Early stage needs focused judgment this quarter — not two full-time payrolls.

Strategy that dies in a deck

Market maps with no owner in the building. Strategy without product execution is expensive theatre.

I own product and strategy as one fractional operator — AI-amplified so my output looks like a department, not a consultant.

What I bring

I sit in two seats. You hold one relationship.

01 As your fractional CPO

I lead product that ships

I own discovery, roadmap, delivery, and the team that builds it. Embedded judgment — not slideware.

  • I own product strategy and the roadmap
  • I run discovery, research, prioritisation
  • I install delivery systems (Agile / Shape Up)
  • I shape team structure and hiring
  • I align stakeholders and engineering
  • I coordinate GTM with commercial
02 As your fractional CSO

I write strategy with owners and dates

I decide where to play, how to win, and how it shows up in the product. I build the board narrative — then I stay until it ships.

  • I set corporate and growth strategy
  • I define market, ICP, positioning
  • I run competitive intelligence
  • I own board reporting and investor narrative
  • I drive partnerships and ecosystem plays
  • I support fundraising and diligence prep

I scope every package as CPO-led, CSO-led, or combined — same operator, one retainer.

Results I have shipped.

Hogist · Food Tech Co-Founder — 12 months
₹2M first-year revenue

I took them from zero to 100+ vendors in 90 days

Two founders, a concept, zero market presence. I proved demand before we wrote production code.

100+ vendors signed pre-MVP
₹0 customer acquisition cost
“Sree didn’t just build a product — he built a business. The vendor network was his doing.” — Co-founder, Hogist
Everlast Gyms · Fitness / SaaS Retainer — 8 months
10% churn reduction

I rebuilt member experience for a top-5 UK gym chain

High churn, slow onboarding, a journey that felt like a spreadsheet. I made fitness feel personal again.

50% faster member onboarding
“He turned our member journey from a process into an experience. The numbers speak for themselves.” — Head of Digital, Everlast Gyms
RippleAR · AR / Enterprise Project — 16 weeks
+41% conversion rate lift

I built the AR narrative that won Fortune 100 attention

Brilliant AR tech, unclear product-market fit. I turned demos into paying enterprise contracts.

1.9× visual attention vs video
“He took our tech demo and turned it into a product narrative that closed our biggest deal.” — CEO, RippleAR

My judgment. AI as leverage.

I let AI handle research, analysis, and documentation. I handle the decisions and relationships that move the business.

01

I run a discovery sprint

I map the landscape, find bottlenecks, and lock the 3–5 metrics that matter. No fluff deliverables.

02

I own strategy and execution

AI accelerates my grunt work. I own judgment, alignment, and the calls that can’t be automated.

03

I stay in continuous delivery

I run weekly check-ins, async support, and a live view of what’s moving. Progress you can see.

I operate first. I advise second.

I’m Sree Durairaj. I’ve spent 10+ years shipping products at the intersection of technology, business, and human behaviour.

I’m based in Leicester and work remote with teams across the UK, Europe, and beyond. I’ve led product from zero to revenue, built teams that outlasted my tenure, and sat in rooms from first pitch to scale-up boards.

I work fractionally because focused leadership beats full-time theatre. When you’re building something that matters, you need someone who’s shipped — not someone reading from a playbook. That’s me.

10+ Years shipping product
£50M+ Revenue influenced
40+ Companies advised

How I think about the work.

01 — Roadmaps

I kill criteria first, features second

I start every roadmap with “what are we willing to stop?” If you can’t kill a feature when the data says stop, you have a wish list with deadlines.

02 — Fractional

You’re buying my judgment, not my hours

A full-time CPO costs £180K+ and takes months to ramp. My pattern recognition across 40+ products is the product — not calendar days.

03 — Execution

I don’t confuse the deck with the strategy

Strategy is the next three decisions you make. I ship a 90-day execution plan in week one. You get outcomes, not slide decks.

Packages

I price by depth. Pick the seat you need.

Same three retainers for CPO or CSO. No hourly rates. No surprise invoices. Dual-seat is available on the call.

Fractional CPO — I own what to build and ship

Best when the bottleneck is the product. I cover idea and pre-product (discovery, MVP, validation) through post-launch roadmap, prioritisation, and delivery. Built for product companies — software, hardware, platform.

  • Pre-product: problem discovery, MVP scope, validation loops
  • Post-launch: roadmap, shipping rhythm, PMF iteration
  • Fit: you have (or will have) a product surface to own

Catalyst

I advise · CPO

£499 /month

I spar with you on product decisions when you need senior judgment without embedded days.

  • I run 4 product advisory calls / month
  • I challenge your roadmap and kill criteria
  • I review MVP scope and discovery plans
  • I support you async on Slack
  • I send a monthly product decision memo
  • I review product narratives for decks
Book a call
Most chosen

Accelerator

I embed · CPO

£1,499 /month

I spend 2–3 days/week as your product lead — discovery through shipping, not slideware.

  • I embed 2–3 days / week as CPO
  • I own the product roadmap and backlog
  • I run discovery and prioritisation systems
  • I sit with engineering and design
  • I set shipping cadence and quality bars
  • I help hire and shape the product team
Book a call

Multiplier

I run deep · CPO

£2,999 /month

I lead product near full-time. 4–5 days/week with my AI-augmented operating system.

  • I take the full CPO mandate
  • I embed 4–5 days / week
  • I own vision, roadmap, and delivery
  • I lead product rituals and team health
  • I build the system that outlasts me
  • I manage transition to a full-time hire
Book a call

How I scope: on the call I lock CPO-led, CSO-led, or dual-seat with you — then I map a 90-day outcome. Same prices either seat. I offer a 30-day trial on every package. No lock-in.

I am a right fit if you…

  • Run a pre-seed, seed, or idea-stage startup
  • Want me as a senior operator, not a consultant
  • Have builders but no one owning the roadmap
  • Need board-ready strategy you don’t have time to write
  • Need me to ship, not just advise

I am not a fit if you…

  • Need a full-time employee (I’m fractional by design)
  • Want me only to hire your team for you
  • Want a deck delivered and a quiet exit
  • Are shopping for cheap labour, not my judgment
Pre-Seed Seed Idea Food Tech SaaS Enterprise AR Fitness Remote-first

FAQ

My straight answers.

What’s the difference between CPO and CSO?

As CPO I own the product roadmap, experience, and prioritisation. As CSO I own positioning, growth strategy, and market expansion. I do both — you pick the seat you need, or I blend them.

How does the 30-day trial work?

I lock scope with you on the first call, execute for 30 days, then we review. If it’s not working, you walk with no lock-in. If it is, I continue on the same terms.

Can I switch between CPO and CSO mid-engagement?

Yes. I shift focus as your needs change. I re-align with you on the next 90-day outcome.

What does “AI-amplified” mean in practice?

I use AI for research, competitive analysis, and pattern recognition so you get my executive-grade output faster. It amplifies my judgment — it does not replace it.

Do you work with non-UK companies?

Yes. I’m based in Leicester and work remote across Europe and beyond. I keep work moving async between calls.

I’m pre-revenue. Can I still work with you?

Yes. Most early-stage founders I work with are pre-revenue. My Catalyst package (£499/month) is built for this — I spar, set product strategy, and point the roadmap without embedded days.

What if I don’t have product-market fit yet?

That’s where I add the most value. I validate the problem, shape the MVP, and build the first product strategy with you. I help you find fit faster — I don’t just optimise what’s already working.

Do you support seed raises?

Yes. I build the product narrative, investor-ready roadmaps, and the deck that tells the story. Many founders I work with are 3–6 months from raising.

Ready for me to fill the seat?

25 minutes. I lock scope with you, map the 90-day outcome, and we pick Catalyst, Accelerator, or Multiplier.

Book a strategy call

Contact

Prefer to write me first?

Tell me your stage, whether the gap is product, strategy, or both, and what good looks like in 90 days. I’ll reply with a clear package recommendation.

hello@sreedurairaj.com LinkedIn Leicester, UK · Remote-first · I reply within 24h